Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. April Fresh is Downy's historic iconic scent, with a delightful combination of clean, sweet freshness making it America's #1 Fabric Softener scent*. This fabric softener offers enhanced freshness, providing a longer-lasting scent** that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe on all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *#1 Selling Fabric Softener Scent, $ and VOL Sales, Nielsen Total US xAOC Latest 52 Wks - w/e 04/05/25 **lasting freshness vs the leading liquid detergent alone.

Who benefits most

Shoppers who already know the category and want fact-based context before visiting Walmart.

Key strengths

  • Competitive positioning for its price tier on the retailer site.
  • Clear product photos and listing details on the retailer page.
  • Bundle and accessory options that extend usefulness over time.

Owner feedback on Walmart

On Walmart.com, this item shows an average customer rating of 4.7 out of 5 based on 9,132 customer ratings as of October 9, 2026. Ratings are provided by Walmart and may change on the retailer site.

Pluses from our review

  • Consistent performance for typical day-to-day tasks.
  • Competitive pricing during seasonal sales and bundle events.
  • Good value when you do not need flagship extras.

Worth double-checking

  • Step-up models may include features you will rarely use.
  • Open-box and marketplace offers can differ in return rules.
  • Compare similar models if you need premium features.

What Walmart lists it for

Walmart listed this item at approximately $8 as of October 9, 2026. Prices and promotions change frequently. If the price shown here differs from Walmart.com, the price on Walmart.com governs.

Final take

We would consider April Fabric Conditioner Fabric Softener 12 Loads 10 Fl Oz a practical option given its Walmart ratings; Walmart.com always governs live pricing.