Enhance your laundry routine with Downy Intense Fabric Softener and experience when incredible scent meets exceptional softness. Rest assured that freshness will last, so you can enjoy smelling great for up to 24 hours. Downy Intense fabric softener brings clothes to life throughout the day with touch-activated technology that releases bursts of scent as clothes are handled. Downy's clean scent sooths with a delightful blend of sunshine freshness, sweet fruit, and ocean waves, leaving you with a freshly showered feeling that lasts. Downy Intense is easy to use. Simply pour one cap of Fabric Softener into your machine's fabric softener tray, add detergent, and run the cycle. Make this fabric softener liquid a staple in your household laundry routine so you can smell and feel fresh and clean. Includes one 24 fl oz bottle of Downy Intense Fabric Softener Liquid, Floral Scent, good for 32 loads.

What Walmart shoppers say

On Walmart.com, this item shows an average customer rating of 4.7 out of 5 based on 676 customer ratings as of October 9, 2026. Ratings are provided by Walmart and may change on the retailer site.

Bright spots

  • Good value when you do not need flagship extras.
  • Useful for households upgrading from an older model.
  • Popular configurations restock regularly online.

Standout details

  • Clear product photos and listing details on the retailer page.
  • Specs and features that match how most shoppers actually use it.
  • Straightforward ordering and return policies through the retailer.

Who benefits most

People who want a balanced home & kitchen summary—not a sales pitch—before opening Walmart.

Worth double-checking

  • Review return policies before gifting or buying open-box.
  • Compare similar models if you need premium features.
  • Popular configurations can sell out during promotions.

Pricing from Walmart

Walmart listed this item at approximately $2.97 as of October 9, 2026. Prices and promotions change frequently. If the price shown here differs from Walmart.com, the price on Walmart.com governs.

Where we land

We would consider Downy INTENSE Liquid Super Compact Floral a practical option given its Walmart ratings; Walmart.com always governs live pricing.